Many
IT companies find that the product:market relationship evolves
far faster than its internal sales force can handle. The
consequence is often manifested in a lack of sales team
focus, capacity constraints or, perhaps worst of all, an
innovative product or service that misses its window of
opportunity and ends up on the 'also-ran' pile.
Increasing
numbers of companies are deriving significant benefit from
partnering with independent sales & marketing-oriented
organisations that have shared values and can deliver proven
sales and marketing professionals at short notice.
ESP:
The flexible approach to the complex sale.
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